by Ken DeRouchie | Jul 10, 2015 | Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Hot Tips, Marketing, New Patients, Optometry, Practice Areas, Staff Training, Veterinary
The Truth About Referral Marketing In my nearly 23 years of delivering practice management training and consulting, I’ve found that of all of the marketing techniques available, properly asking for referrals is easily the most useful. There are several reasons for...
by Ken DeRouchie | Jun 17, 2015 | Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Managing Online Reviews, Marketing, New Patients, Online Strategy, Optometry, Popular, Practice Areas, Social Media, Veterinary
NOTICE: This training video is intended for: Dental, Veterinary and Optometric practice owners. Just In! Just in! What did Dr. Marlene Siegel, DVM of Pasco Veterinary Medical Center have to say about our assistance? Topics of this Video How to remove negative online...
by Ken DeRouchie | May 15, 2015 | Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Hot Tips, Optometry, Practice Areas, Quality of Life, Staff Management, Staff Training, Veterinary
This article is a continuation of Critical Practice Foundations. If you haven’t done so yet, we recommend reading the first article to get a better context. The Staff Meeting One very important activity you, as the owner, should implement is a regular staff...
by Ken DeRouchie | May 15, 2015 | Articles, Dentistry, Hot Tips, Issue 11, Newsletter, Optometry, Practice Areas, Quality of Life, Staff Management, Staff Training, Veterinary
Critical Practice Foundations The Basics Most doctors, when starting their practices, miss some of the basic actions that should be established prior to opening. An owner of a healthcare practice should always, as a first step, work out the following basics: their...
by Ken DeRouchie | Apr 28, 2015 | Articles, Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Hiring, Hot Tips, Improving Net Income, Optometry, Popular, Practice Areas, Quality of Life, Staff Management, Staff Training, Veterinary, What's Hot!
Below is a list of items that should be included in any basic office policy or policies: Patient Relations Sexual Harassment Orientation and Training Work Hours Fringe Benefits Solicitation Equal Opportunity Statement Terms of At-Will Employment Definitions of Full...
by Ken DeRouchie | Apr 27, 2015 | Articles, Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Issue 14, Newsletter, Optometry, Popular, Practice Areas, Staff Management, Staff Training, Veterinary, What's Hot!
All doctors are extremely well trained in their profession. Unfortunately, very few doctors are trained in business or employee handbook policy creation and their appropriate implementation. Every healthcare practice is a business that provides a beneficial service to...
by Ken DeRouchie | Apr 22, 2015 | Articles, Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Issue 12, Marketing, Newsletter, Online Strategy, Optometry, Practice Areas, Staff Training, Veterinary
There are two areas in a practice that are targeted when marketing your practice. The first is internal; the second is external. “Internal” deals with dissemination and promotion within your practice and to already-established patients. It includes things such as:...
by Ken DeRouchie | Nov 25, 2014 | Articles, Dentistry, Issue 09, Newsletter, Optometry, Practice Areas, Veterinary
A Layperson’s guide to resolving conflict in the office By Daniel A. Bobrow, MBA President, American Dental Company Part two in a series of two articles In last issue’s article, we discussed models and tenets used to resolve conflict. In this part, I’ll go over the...
by Ken DeRouchie | Nov 20, 2014 | Articles, Dentistry, Issue 08, Newsletter, Practice Areas
The American Dental Education Association’s (ADEA) Commission on Change and Innovation in Dental Education (ADEA CCI) was created to serve as a focal meeting place where dental educators and administrators, organized dentistry, and the licensure, accreditation, and...
by Ken DeRouchie | Nov 19, 2014 | Articles, Dentistry, Issue 05, Newsletter, Practice Areas
Profile: Dr. David Matthews Practice: David R. Matthews Dental Group, LLC Location: Eugene, Oregon Music, Physics, A Sailboat and Dentistry A music teacher with a penchant for physics, Dr. Dave Matthews changed careers after ten years of teaching music to become a...
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