Major Google updates on April 21st will affect your practice

On April 21st, Google will be implementing some major changes that will drastically affect the way your website will show up in their search results. Specifically, they will be penalizing websites that are not optimized for mobile and portable devices.

Be prepared and get ahead of your competition.

In a long anticipated, critical update, Google has announced one of the greatest changes in its search engine since 2011. This change will affect millions of websites.

Google does not typically speak lightly about this type of update, and all proper precautions should be taken to ensure your website is updated properly.

…ensure your website is updated properly…

Here is a quote from Google:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results…”

— Source: Google, Inc.

When Google uses the word “significant,” they generally mean it in the fullest sense of the word.

What does all of this mean to your practice? If your web pages are not designed using proper coding standards for modern devices, they could easily fail this Google-search update and fall into a penalized category.

Let’s clarify. One of Google’s top focuses is quality search results. Quality refers to many factors, but in this update, quality refers to how your web pages can be used and viewed on mobile and portable devices. It’s been estimated that nearly 60% of all Google searches are now conducted on mobile or portable devices, and if Google sees that your website is not mobile-ready (built on modern standards), these pages will be penalized resulting in your competitors jumping ahead of you in the search results!

How this can affect your practice. If your web pages are penalized, this can affect a multitude of traffic sources to your business that you have been relying on. For some practice owners, this could be very serious. It’s really not something to gamble about.

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