Profitable Communication Systems
One of the key elements in running a successful practice is the actual communication level of the practice.
This communication level is not just how people talk to each other. It is important, but there is more to it than just that.
It’s also not how many telephones, computers and email addresses the practice has. How they are used is what is important.
Think of communication as a series of systems or channels. These channels consist of not only the methods, but also the importance and reasons for interchanging ideas, information and knowledge.
These ideas, information and knowledge are the elements that keep the staff and patients in tune with what’s going on in the practice as it relates to them.
It is the quality of these communication systems that make or break a practice.
Let’s take a closer look at some of these communication systems.
The first is the methods and quality of how communications are delivered between the staff and the patients at an organizational service level. These communication channels can be in the form of verbal, policy, dispatch or memo, phone, intercom, emails, etc.
The next and maybe the most overlooked aspect of interoffice communication is the job description itself and how well each staff member knows it.
Often overlooked in job descriptions are the elements of what communications are required, necessary, and important relative to the jobs of other staff and the form these communications should take.
Check your office job descriptions and make sure that they include this vital information
It is also important to include in an office managers job description procedures and policies governing the implementing and maintaining of office communications systems.
The question is, how well and how easily can communication be initiated, relayed and received in the practice and with the patients?
It can be proven empirically that the speed, flow and quality of how well communication can be initiated and received will distinguish a well run and profitable practice from one that is struggling.
Understanding, implementing and maintaining high quality communication systems in a practice is vital to the success of the practice.
Smooth out the communication and watch your practice grow.
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