Practice Growth Using Social Media
Most of you reading this are likely familiar with Facebook and Twitter. Love them or hate them, you know what they are and so do your existing and potential clients and patients.
Many of you may have a Facebook Page and Twitter account, but most of you don’t know what to really do with them.
The first thing I will point out is that these are social networking sites, keyword “social.” Let’s see some examples and recommendations.
Let’s see some examples and recommendations…
I recommend posting at least once per day following an 80/20 rule. Meaning: 80% of what you post is social in nature having very little to do with promoting your services or products. This could be anything from “How many times a day do you brush your teeth?” or “We’re celebrating Kim’s birthday today (Kim could be the Office Manager, for example). Where should we take her for lunch?” or “We just rescued a beautiful puppy. Can you give us some suggestions for names?” (include a picture of the puppy). Always include pictures or video where applicable.
What you’re doing is getting the people within your social network to interact and engage with your practice in a social and natural way. Every time someone “Likes,” “Shares” or “Comments” on one of your posts, your name, your brand and your business has potential to show up on their social profile for all of the people in their social network to see. It associates them with your business. It puts your business out in front of people that may never have heard of you before!
As for the 20%, this is where you’ll post about your business. Be careful though because all too often people just cut and paste content from other sites. Medical info, funny pictures with captions, dry and boring care tips or the latest medical study. Those aren’t about your practice, and they, generally, go unread. Very little social interaction occurs with these kinds of posts.