It is a 100% certainty that with any practice you will need new employees at some point in time, either to replace employees who leave or to help the practice grow. Where do you find the type of people you want to work with, people that you can trust and who will want to see your practice succeed?
Posting on the Internet and in the Newspaper:
The most obvious resources to use in recruiting new personnel are the internet and the newspaper. Before we discuss the ad itself, let’s take a look at some basics. The best place to place your want ad is going to be online. There are several websites that you can use to find a qualified employee, such as Careerbuilder.com, Indeed.com, Monster.com, Glassdoor.com, and Craigslist.com.
Never lower your standards when looking for a staff member. Keep your standards high and remember that you not only want a top quality person, but you deserve that person! Your practice growth depends upon people who are bright, energetic, sensitive, intelligent and outgoing. Be willing to compete for that type of person.
Also, realize that the type of person you are looking for may not be actively looking for new jobs. Some of the most qualified individuals already have jobs, but they may be looking for a change. These individuals may seem like “cold prospects,” but they actually do skim through the want-ads just to see what is out there. So, it is very important to develop an advertisement that will attract the person you are looking for.
For newspapers, Sunday is definitely the best time to run your ad. Even though newspaper sales have been declining in recent years, it isn’t out of the question to use it as a means of finding new hires. Running an ad on both Sunday and Monday would be the most successful combination because people who are looking will look through Sunday’s paper and continue “looking” at least through Monday’s paper. Do not waste your valuable ad dollars by advertising right before a major holiday, as people are less likely to read the classifieds. They are too involved with other matters, and will usually look after the holidays.
Part two of this article will go over tips on how you develop your ad and how to use hiring agencies.