This article is a continuation of “The Underrated Business Card.” If you haven’t done so yet, we recommend reading the first article to get a better context when reading this one.
As there are endless variations on how to design a business card to suit your practice, you do not want to get caught up in never really being able to settle on just the “right” card.” Bear in mind the following guidelines:
- What type of image do you desire to promote? Casual? Vogue? Family-oriented? Conservative? “Down-home”? Whimsical? This is an important first step, as you will know what to gear toward and what to stay away from.
- Who is the public you will be promoting to? This fits in with the above. If you are primarily going to be promoting to executives and attorneys, for example, your design might tend to be more sophisticated, possibly even conservative. But, if you want to attract families, you would proceed within a more traditional and genial framework.
- Develop a logo that identifies your practice, reveals your purpose or says something about the unique nature of your business.
- The style of type you choose should be consistent with your logo and image. For a children’s practice, using an Old English type style would not be fitting.
- Keep your cards uncluttered and easy to identify. Include on your card the name of the practice, your logo, your address and phone number and your name (or staff member’s name).
- Consider using at least two colors and a raised print on your cards. This is very effective when done on white card stock and does not increase the cost appreciably.
There are many print shops these days that specialize in card printing and can print cards at fairly inexpensive rates. At any of these types of shops, personnel will be able to help you with different options available for color, design, and layout. This can also be done online, and the cards can be shipped directly to you.
Questions or Comments?