By Lisa Thayer, GoldfishNetwork.com
You might think since I am a website designer and developer I would always answer that question with a resounding “Yes!”. The fact of the matter is, not everyone needs a brand new website to achieve their business objectives.
It is true that in our current economy websites are becoming an increasingly important tool in serving a company’s marketing and client management needs. This can be attributed to four basic reasons:
1.) Marketing via a company website has become the “hub” around which traditional marketing media is built.
2.) The current economy has many companies scrambling to compete for shrinking market share.
3.) Clients (and potential clients) now expect a company to communicate with them and serve them through a quality website experience.
4.) Research shows that up to 76% of consumers begin searching for goods and services online making it imperative that their “first impression” of your company is a good one.
I have long subscribed to the Japanese philosophy of “Kaizen” 改善 which focuses on continuous improvement throughout all aspects of life. When applied to the workplace, Kaizen activities seek to continually, incrementally, improve all functions of a business. I think part of the reason this appeals to most people is that they can set smaller, achievable, short term goals and not feel overwhelmed by the big picture.
Whether you feel you are ready for a complete redesign or you are seeking to make incremental improvements, you should start by doing a website assessment. A through website assessment will help:
- To ensure that your current website (or a planned new website) meets/exceeds company goals.
- To deliver a road map that your company can use for incremental improvements as your budget allows.
- To give your company a firm grasp on its current position and status online versus your competition.
- To reveal opportunities in service and marketing.
A website assessment can help provides answers and recommendations to:
- Strengthen and enhance your company brand.
- Provide a more positive website visitor/user experience.
- Remedy functionality issues on your website.
- Highlight opportunities for increasing sales to current clients as well as acquiring new clients.
- Identify areas that your website can help streamline internal efficiencies.
Once the assessment is complete, you will be in a better position to target your specific customers and be able to maximize your efforts while controlling costs.
Lisa Thayer is owner of GoldfishNetwork.com a website design, development and marketing company located just south of Portland, Oregon. Goldfish Network works with clients 18 states throughout the USA.
Lisa can be reached at (503) 783-0440 or by e-mail: Lisa@GoldfishNetwork.com