More than 88% of consumers today consider credible online reviews equal to a personal referral. Properly managing your online reviews is more important than ever.
Getting Your Staff on the Same Page
This article is a continuation of Critical Practice Foundations. If you haven’t done so yet, we recommend reading the first article to get a better context. The Staff Meeting One very important activity you, as the owner, should implement is a...
Critical Practice Foundations
Most doctors, when starting their practices, miss some of the basic actions that should be established prior to opening. An owner of a healthcare practice should always, as a first step, work out the following basics:
Real Office Policy Examples and Checklist
Below is a list of items that should be included in any basic office policy or policies: Patient Relations Sexual Harassment Orientation and Training Work Hours Fringe Benefits Solicitation Equal Opportunity Statement Terms of At-Will Employment...
Forming Office Policy
All doctors are extremely well trained in their profession. Unfortunately, very few doctors are trained in business or employee handbook policy creation and their appropriate implementation.
Internal and External Marketing
There are two areas in a practice that are targeted when marketing your practice. The first is internal; the second is external. “Internal” deals with dissemination and promotion within your practice and to already-established patients. It includes things such as:
Guest column: Coping With Conflict – Part Two
A Layperson’s guide to resolving conflict in the office By Daniel A. Bobrow, MBA President, American Dental Company Part two in a series of two articles In last issue’s article, we discussed models and tenets used to resolve conflict. In this part, I’ll go over the...
When the Doctor is Away
How you keep the office running If you as the doctor/owner are planning to be away from the office – even for a day or two – the staff has some free time, too. The doctor/owner or office manager can make lists of things that need to be done. Make sure that if your...
Optometry Awards Contact Lenses With Seal of Acceptance
World Council of Optometry Awards UV Absorbing Contact Lenses With Global Seal of Acceptance The World Council of Optometry’s (WCO) Global Seal of Acceptance for Ultraviolet Absorbing Contact Lenses was awarded to Johnson & Johnson Vision Care, Inc. The...
An Eye Disease or Systemic Disorder?
Hearing Loss Study Adds to the Evidence Shahin Yazdani, MD, and his research team evaluated whether patients with ocular pseudoexfoliation syndrome—the most common cause worldwide of the form of glaucoma known as “secondary open angle”—had a higher incidence of...