Marketing is a vital part of the management of any business, whether a health care practice or any business in general. Implementing successful marketing actions that help increase the number of new patients/clients as well as help facilitate the retention of existing...
Articles
The goal of The Practice Solution Magazine is to provide practice owners with practice management information that will assist them in achieving success.
Bioluminescence Imaging Used for Eye Cancer Detection
Newswise —At the moment, doctors rely on biopsy analysis to determine the progression of eye cancer. However, researchers now believe that a new technology, bioluminescence imaging (BLI), will allow doctors to detect tumors earlier and quickly choose a method of...
“Lazy Eye” Treatment Shows Promise in Adults
Newswise – New evidence from a laboratory study and a pilot clinical trial confirms the promise of a simple treatment for amblyopia, or “lazy eye,” according to researchers from the U.S. and China. The treatment was effective on 20-year-old subjects. Amblyopia was...
Tears Reveal Secrets
Tears Reveal Some of Their Deepest Secrets to Researchers Newswise – It’s no secret why we shed tears. But exactly what our tears are made of has remained a mystery to scientists. A new study sheds some light on the complex design of tears. What we think of as tears,...
The Lessons I’ve Learned by Lee Shuwarger, O.D.
The Lessons I’ve Learned “The Lessons I’ve Learned in My Journey to Become a Professional Practice Owner” Part One: “What I Did Wrong” by Lee Shuwarger, O.D. Right off the bat, I can guess what you are thinking – why would anybody write about everything they did...
Search Engine Marketing for Practices
(Article 2 of 4 Part Series) By Lisa Thayer, GoldfishNetwork.com “Spiders and crawlers and bots…oh my!” – Two views of the same website One of the most challenging aspects of optimizing a website is that there are two audiences to appeal to: 1) standard website users...
Congress Moves Children’s Vision Bill Forward
Legislation an Important Step Toward Addressing the Uninsured For the first time, the U.S. House of Representatives has approved legislation supported by the American Academy of Ophthalmology to combat undiagnosed and untreated vision problems in children. In a move...
‘Twinkle after effect’ can help retinal patients
detect vision loss quickly and cheaply Scientists hope to make it available online Scientists at Schepens Eye Research Institute have discovered a simple and inexpensive way for patients with retinal and other eye disease to keep track of changes in their vision loss....
THE GOVERNMENT HELPS OUT ON NEW EQUIPMENT PURCHASES
Taking Advantage of the IRS Section 179 Write-Off Written by Brad Beck, Vice President Bank of America Practice Solutions What did you think the chances were that a banker would not start anything that is printed on paper without a disclaimer? Well if you took the...
Extending Credit
Tips to Control Your Accounts Receivable Following are some guidelines to assist you in determining to whom you wish to extend credit and how to go about collecting on those accounts. * Assess the patient/client’s credit worthiness before extending any sort of credit....