There are two channels or vectors for marketing your practice. The first is internal, the second is external. Internal deals with dissemination and promotion within your practice…
Practice Marketing: Internal and External
read more
Articles
The goal of The Practice Solution Magazine is to provide practice owners with practice management information that will assist them in achieving success.
How to increase efficiency, productivity and net profit in a private practice
There is an impression with healthcare practitioners everywhere that all a practice has to do to increase production is to increase the number of new patients. More new patients is often the universal solvent for an under-producing office.
Two Steps You Must Do Prior to a Successful Marketing Campaign
To craft a successful marketing campaign for your practice, you must first conduct some basic research that will start to identify what your marketing plan and promotional pieces will look like and the message they should deliver.
The 6 Recovery Strategies for Dealing With the Pandemic
COVID-19 has changed the healthcare profession forever, with practice owners feeling exposed to threats within and outside the clinic. The good news is that, with the right strategies, you can fly past competitors whose slow response time is crippling their ability to deal with issues as they arise.
Optimize Your Marketing
In today’s economic climate a great deal can be said for the benefits of marketing effectively. There are many mediums for marketing a practice – referrals from existing patients/clients are normally the best and most cost effective means of getting new...
Get Your Promotion Organized: A Promotion and Marketing Calendar – Part 1
Have you ever noticed that you have all sorts of great marketing and promotional ideas that you just never seem to put into action? Do you realize during a staff meeting that those brilliant ideas that captured everyone’s attention and agreement in the previous...
Marketing and Promotion Ideas for Your Practice
In my nearly 23 years of delivering practice management training and consulting, I’ve found that of all of the marketing techniques available, properly asking for referrals is easily one of the most useful marketing and promotional ideas for your practice. There are...
The Underrated Business Card
Business cards don’t seem to be in vogue as of recently, however they are still a highly effective
Marketing: Why are Surveys Important to Your Practice?
Are you as confident in your ability to get a steady flow of new patients into your practice as you are in your ability to provide high quality technical care? You should know that successful marketing has a technology that, when applied correctly, will get results...
How to take ownership of your Google+ and Yelp pages
How to take ownership of your Google+ and Yelp pages Over the past few months we’ve done several articles about consumer reviews and their importance. A question I often get asked has to do with claiming one’s business page in Google+ and Yelp. Many practice owners...