The goal of The Practice Solution Magazine is to provide practice owners with practice management information that will assist them in achieving success.
How to take ownership of your Google+ and Yelp pages Over the past few months we’ve done several articles about consumer reviews and their importance. A question I often get asked has to do with claiming one’s business page in Google+ and Yelp. Many practice owners...
The Truth About Referral Marketing In my nearly 23 years of delivering practice management training and consulting, I’ve found that of all of the marketing techniques available, properly asking for referrals is easily the most useful. There are several reasons for...
More than 88% of consumers today consider credible online reviews equal to a personal referral. Properly managing your online reviews is more important than ever.
There are two areas in a practice that are targeted when marketing your practice. The first is internal; the second is external. “Internal” deals with dissemination and promotion within your practice and to already-established patients. It includes things such as:
Cancellations and Broken Appointments. Broken appointments or cancellations are symptoms of other problems. This may be a way that the client is telling you that they are not satisfied with their service received or they have some financial concerns. What can be done...