COVID-19 has changed the healthcare profession forever, with practice owners feeling exposed to threats within and outside the clinic. The good news is that, with the right strategies, you can fly past competitors whose slow response time is crippling their ability to deal with issues as they arise.
Articles
The goal of The Practice Solution Magazine is to provide practice owners with practice management information that will assist them in achieving success.
Recovery Strategies For Dealing With The Pandemic – Part II
More than 88% of consumers today consider credible online reviews equal to a personal referral. Properly managing your online reviews is more important than ever.
Optimize Your Marketing
In today’s economic climate a great deal can be said for the benefits of marketing effectively. There are many mediums for marketing a practice – referrals from existing patients/clients are normally the best and most cost effective means of getting new...
Marketing and Promotion Ideas for Your Practice
In my nearly 23 years of delivering practice management training and consulting, I’ve found that of all of the marketing techniques available, properly asking for referrals is easily one of the most useful marketing and promotional ideas for your practice. There are...
The Underrated Business Card
Business cards don’t seem to be in vogue as of recently, however they are still a highly effective
How to take ownership of your Google+ and Yelp pages
How to take ownership of your Google+ and Yelp pages Over the past few months we’ve done several articles about consumer reviews and their importance. A question I often get asked has to do with claiming one’s business page in Google+ and Yelp. Many practice owners...
[ Video ] Your Google and Yelp Reviews
More than 88% of consumers today consider credible online reviews equal to a personal referral. Properly managing your online reviews is more important than ever.
Internal and External Marketing
There are two areas in a practice that are targeted when marketing your practice. The first is internal; the second is external. “Internal” deals with dissemination and promotion within your practice and to already-established patients. It includes things such as: