Hello, This is Ken DeRouchie, the editor of The Practice Solution Magazine. On March 11th, I decided that The Practice Solution Magazine needed to shift its focus to the COVID-19 pandemic and how it is effecting private practice. This is still an ongoing research...
Articles
The goal of The Practice Solution Magazine is to provide practice owners with practice management information that will assist them in achieving success.
Dealing with a Problem Employee
I received an email from a doctor having a staff problem. I replied to her and thought this might benefit some other people out there. Please see our discussion below: Hi Ken, As an employer, how can you tell your employee to stop his/her: gum smacking, not to laugh...
How Do You Hold Employees Accountable For Their Positions?
Surveys show that workers are happiest when they are productive and are contributing to the success of the group in which they work. To boost morale, efficiency and longevity of workers, one must: understand the importance of one’s production, know exactly what one is...
Generating New Patients by Using Surveys
How do you market for new patients in a cost efficient and effective manner? Starting with internal marketing is always the best approach, as it produces the most cost effective return, which is of utmost importance in managing a practice. Surveys are one method of...
Optimize Your Marketing
In today’s economic climate a great deal can be said for the benefits of marketing effectively. There are many mediums for marketing a practice – referrals from existing patients/clients are normally the best and most cost effective means of getting new...
Get Your Promotion Organized: A Promotion and Marketing Calendar – Part 1
Have you ever noticed that you have all sorts of great marketing and promotional ideas that you just never seem to put into action? Do you realize during a staff meeting that those brilliant ideas that captured everyone’s attention and agreement in the previous...
Marketing and Promotion Ideas for Your Practice
In my nearly 23 years of delivering practice management training and consulting, I’ve found that of all of the marketing techniques available, properly asking for referrals is easily one of the most useful marketing and promotional ideas for your practice. There are...
Proper Case Presentation and Better Case Acceptance
We have found that doctors can lose thousands of dollars per month because they are unaware of some of the principles associated with proper case presentation and case acceptance. In addition, sometimes the best treatment planning and case presentation doesn’t result...
Recruiting New Employees
Who, what, when, where and how: It is a 100% certainty that with any practice you will need new employees at some point in time, either to replace employees who leave or to help the practice grow. Where do you find the type of people you want to work with, people that...
The Key to Effective Marketing: Surveys
Surveys can save you time and wasted effort. By properly utilizing surveys, you will not be shooting in the dark when you implement a new idea. You will not be left wondering why people are not coming back to your practice. You will know what your public needs and...