This privacy policy has been compiled to better serve those who are concerned with how their “Personally Identifiable Information” (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with...
Get Your Promotion Organized: A Promotion and Marketing Calendar – Part 1
Have you ever noticed that you have all sorts of great marketing and promotional ideas that you just never seem to put into action? Do you realize during a staff meeting that those brilliant ideas that captured everyone’s attention and agreement in the previous...
Marketing and Promotion Ideas for Your Practice
In my nearly 23 years of delivering practice management training and consulting, I’ve found that of all of the marketing techniques available, properly asking for referrals is easily one of the most useful marketing and promotional ideas for your practice. There are...
Proper Case Presentation and Better Case Acceptance
We have found that doctors can lose thousands of dollars per month because they are unaware of some of the principles associated with proper case presentation and case acceptance. In addition, sometimes the best treatment planning and case presentation doesn’t result...
Recruiting New Employees
Who, what, when, where and how: It is a 100% certainty that with any practice you will need new employees at some point in time, either to replace employees who leave or to help the practice grow. Where do you find the type of people you want to work with, people that...
The Key to Effective Marketing: Surveys
Surveys can save you time and wasted effort. By properly utilizing surveys, you will not be shooting in the dark when you implement a new idea. You will not be left wondering why people are not coming back to your practice. You will know what your public needs and...
Public Relations and Social Responsibility
This article concerns the benefits of getting out of the office and getting actively involved in your community. Whether it’s sponsoring your local little league team, encouraging your area’s children’s museum to do an eye screening or “Celebration of Smiles”...
Electronic Reminder Survey Results
The Practice Solution Survey Results Over 29006 doctor surveys completed.If you have not already done our survey on Electronic Reminder Systems, please help our publications by doing so. Whether you have used, no longer use or have never used an automated reminder...
Management Survey Results
The Practice Solution Survey Results Over 29006 doctor surveys completed.These survey results are generated by personal, one on one, doctor interviews. All doctor information is kept anonymous. If you are a dentist, veterinarian or optometrist, please assist us in our...
How to Set Reminders for Continual Services (Recall)
Whether you are using an automatic reminder system, or it is someone's job function to send out reminders; or a combination of both. The below information will be highly beneficial to increase your appointments scheduled, reactivating clients/patients and having them...