More than 88% of consumers today consider credible online reviews equal to a personal referral. Properly managing your online reviews is more important than ever.
[ Video ] Your Google and Yelp Reviews
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Articles
The goal of The Practice Solution Magazine is to provide practice owners with practice management information that will assist them in achieving success.
Getting Your Staff on the Same Page
This article is a continuation of Critical Practice Foundations. If you haven’t done so yet, we recommend reading the first article to get a better context. The Staff Meeting One very important activity you, as the owner, should implement is a...
Real Office Policy Examples and Checklist
Below is a list of items that should be included in any basic office policy or policies: Patient Relations Sexual Harassment Orientation and Training Work Hours Fringe Benefits Solicitation Equal Opportunity Statement Terms of At-Will Employment...
Forming Office Policy
All doctors are extremely well trained in their profession. Unfortunately, very few doctors are trained in business or employee handbook policy creation and their appropriate implementation.
Internal and External Marketing
There are two areas in a practice that are targeted when marketing your practice. The first is internal; the second is external. “Internal” deals with dissemination and promotion within your practice and to already-established patients. It includes things such as:
Boom in Baby Boomer Eye Disease Anticipated
Optometrists Anticipate ‘Boom’ in Eye Diseases as Baby Boomers Turn 60 – Save Your Vision Month Promotes Regular Eye Exams In a year where an estimated 2.8 million baby boomers will celebrate their 60th birthday, age-related eye diseases are becoming increasingly...
Eye Fungus Reports Increase as Cases Emerge in United States
American Optometric Association Urges Americans to Take Proper Contact Lens Precautions to Protect Against ‘Fusarium Keratitis’ Doctors of optometry from the American Optometric Association’s (AOA) Contact Lens and Cornea Section urged contact lens wearers to take...
Laser Eye Surgery and Baseball
Laser Eye Surgery Does Not Improve Major League Baseball Performance University Researchers Find No Improvement in Offensive Performance There has been great public interest in laser refractive eye surgery (e.g. LASIK) with many prominent sports figures advocating its...
New NIH Cataract Study
NEW NIH STUDY LINKS LEAD EXPOSURE WITH INCREASED RISK OF CATARACT Results from a new study show that lifetime lead exposure may increase the risk of developing cataracts. Researchers found that men with high levels of lead in the tibia, the larger of the two leg bones...
Survey of Optometrists
SURVEY OF OPTOMETRISTS SHOWS FINANCES AND STAFF AS MAJOR PROBLEMS AFFECTING GROWTH In the second in a series of articles addressing surveys The Practice Solution Magazine has conducted on the optometry, veterinary and dentistry professions, we are releasing the...