Optimize Your Marketing

Optimize Your Marketing

In today’s economic climate a great deal can be said for the benefits of marketing effectively. There are many mediums for marketing a practice – referrals from existing patients/clients are normally the best and most cost effective means of getting new...
Get Your Promotion Organized: A Promotion and Marketing Calendar – Part 1

Get Your Promotion Organized: A Promotion and Marketing Calendar – Part 1

Have you ever noticed that you have all sorts of great marketing and promotional ideas that you just never seem to put into action? Do you realize during a staff meeting that those brilliant ideas that captured everyone’s attention and agreement in the previous...
Marketing and Promotion Ideas for Your Practice

Marketing and Promotion Ideas for Your Practice

In my nearly 23 years of delivering practice management training and consulting, I’ve found that of all of the marketing techniques available, properly asking for referrals is easily one of the most useful marketing and promotional ideas for your practice. There are...