Articles
The goal of The Practice Solution Magazine is to provide practice owners with practice management information that will assist them in achieving success.
How to take ownership of your Google+ and Yelp pages
How to take ownership of your Google+ and Yelp pages Over the past few months we’ve done several articles about consumer reviews and their importance. A question I often get asked has to do with claiming one’s business page in Google+ and Yelp. Many practice owners...
The Official Dirt Cheap Marketing Checklist
This article is a continuation of The Truth About Referral Marketing. If you haven’t done so yet, we recommend reading the first article to get a better context when reading this one. The following is a list of other successful actions you can do to promote your...
The Truth About Referral Marketing
The Truth About Referral Marketing In my nearly 23 years of delivering practice management training and consulting, I’ve found that of all of the marketing techniques available, properly asking for referrals is easily the most useful. There are several reasons for...
[ Video ] Your Google and Yelp Reviews
More than 88% of consumers today consider credible online reviews equal to a personal referral. Properly managing your online reviews is more important than ever.
Getting Your Staff on the Same Page
This article is a continuation of Critical Practice Foundations. If you haven’t done so yet, we recommend reading the first article to get a better context. The Staff Meeting One very important activity you, as the owner, should implement is a...
Critical Practice Foundations
Most doctors, when starting their practices, miss some of the basic actions that should be established prior to opening. An owner of a healthcare practice should always, as a first step, work out the following basics:
Real Office Policy Examples and Checklist
Below is a list of items that should be included in any basic office policy or policies: Patient Relations Sexual Harassment Orientation and Training Work Hours Fringe Benefits Solicitation Equal Opportunity Statement Terms of At-Will Employment...
Forming Office Policy
All doctors are extremely well trained in their profession. Unfortunately, very few doctors are trained in business or employee handbook policy creation and their appropriate implementation.
Internal and External Marketing
There are two areas in a practice that are targeted when marketing your practice. The first is internal; the second is external. “Internal” deals with dissemination and promotion within your practice and to already-established patients. It includes things such as:
Guest column: Coping With Conflict – Part Two
A Layperson’s guide to resolving conflict in the office By Daniel A. Bobrow, MBA President, American Dental Company Part two in a series of two articles In last issue’s article, we discussed models and tenets used to resolve conflict. In this part, I’ll go over the...
Case for Change in Dental Education Curricula
The American Dental Education Association’s (ADEA) Commission on Change and Innovation in Dental Education (ADEA CCI) was created to serve as a focal meeting place where dental educators and administrators, organized dentistry, and the licensure, accreditation, and...
Music, Physics, A Sailboat and Dentistry
Profile: Dr. David Matthews Practice: David R. Matthews Dental Group, LLC Location: Eugene, Oregon Music, Physics, A Sailboat and Dentistry A music teacher with a penchant for physics, Dr. Dave Matthews changed careers after ten years of teaching music to become a...
PROFILE: EZEKIAL THOMAS, DVM
PRACTICE: RIVER FOREST ANIMAL HOSPITAL LOCATION: SARASOTA, FLORIDA Handling National Chain Competition by Learning How to Run a Business. Dr. Ezekial (Zeke) Thomas has been in practice for 46 years. He is a small animal vet and works with exotics such as reptiles and...
Saliva as a Diagnostic Tool for Periodontal Disease
A University of Kentucky research study could help change the diagnosis and treatment of periodontal disease. An article, “Salivary Biomarkers of Existing Periodontal Disease,” discusses the importance of saliva and its potential to be a diagnostic tool. The study was...
Search Engine Marketing –
Why Does SEO Matter More In a “Down Economy?’ By Lisa Thayer, GoldfishNetwork.com The question on many business owners’ minds today is “How should I market my company given the current state of the economy?” The short answer is by placing your marketing dollars in...