by Ken DeRouchie | Dec 11, 2020 | Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Managing Online Reviews, Marketing, New Patients, Online Strategy, Optometry, Popular, Practice Areas, Social Media, Veterinary
COVID-19 has changed the healthcare profession forever, with practice owners feeling exposed to threats within and outside the clinic. The good news is that, with the right strategies, you can fly past competitors whose slow response time is crippling their ability to...
by Ken DeRouchie | Sep 4, 2020 | Collections, Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Hot Tips, Newsletter, Optometry, Practice Areas, Veterinary
In 2020, the world has fundamentally changed – perhaps more so than at any time in human history. While pandemics have struck humanity before, the economic ramifications on an international level have never been so high as they are today. With so many changes,...
by Ken DeRouchie | May 8, 2020 | Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Hot Tips, Newsletter, Optometry, Practice Areas, Staff Training, Veterinary
PPP: If you haven’t already applied for PPP (Paycheck Protection Program) do it now. This program allows you to receive 8 weeks worth of funding to go toward your payroll/rent/bills. At the end of the 8 weeks you can apply for loan forgiveness. As long as you’ve spent...
by Ken DeRouchie | Apr 3, 2020 | Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Hot Tips, Newsletter, Optometry, Practice Areas, Staff Training, Veterinary
Hello, This is Ken DeRouchie, the editor of The Practice Solution Magazine. On March 11th, I decided that The Practice Solution Magazine needed to shift its focus to the COVID-19 pandemic and how it is effecting private practice. This is still an ongoing research...
by Ken DeRouchie | Feb 19, 2019 | Articles, Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Hot Tips, Newsletter, Optometry, Practice Areas, Veterinary
I received an email from a doctor having a staff problem. I replied to her and thought this might benefit some other people out there. Please see our discussion below: Hi Ken, As an employer, how can you tell your employee to stop his/her: gum smacking, not to laugh...
by Ken DeRouchie | Jan 30, 2019 | Collections, Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Financial, Hot Tips, Improving Net Income, New Patients, Optometry, Popular, Practice Areas, Quality of Life, Staff Management, Staff Training, Veterinary
Surveys show that workers are happiest when they are productive and are contributing to the success of the group in which they work. To boost morale, efficiency and longevity of workers, one must: understand the importance of one’s production, know exactly what one is...
by Ken DeRouchie | Dec 13, 2018 | Collections, Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Financial, Hot Tips, Improving Net Income, Optometry, Popular, Practice Areas, Veterinary
How do you market for new patients in a cost efficient and effective manner? Starting with internal marketing is always the best approach, as it produces the most cost effective return, which is of utmost importance in managing a practice. Surveys are one method of...
by Ken DeRouchie | Oct 9, 2017 | Articles, Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Marketing, New Patients, Online Strategy, Optometry, Popular, Practice Areas, Staff Training, Veterinary
In today’s economic climate a great deal can be said for the benefits of marketing effectively. There are many mediums for marketing a practice – referrals from existing patients/clients are normally the best and most cost effective means of getting new...
by Ken DeRouchie | Apr 27, 2017 | Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Hot Tips, Marketing, Optometry, Practice Areas, Veterinary
Have you ever noticed that you have all sorts of great marketing and promotional ideas that you just never seem to put into action? Do you realize during a staff meeting that those brilliant ideas that captured everyone’s attention and agreement in the previous...
by Ken DeRouchie | Jan 7, 2017 | Articles, Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Marketing, New Patients, Online Strategy, Optometry, Popular, Practice Areas, Staff Training, Veterinary
In my nearly 23 years of delivering practice management training and consulting, I’ve found that of all of the marketing techniques available, properly asking for referrals is easily one of the most useful marketing and promotional ideas for your practice. There are...
