by Ken DeRouchie | Oct 1, 2015 | Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Improving Net Income, New Patients, Optometry, Practice Areas, Staff Training, Veterinary
If you were to calculate the value of each patient or client visit and multiply that by the number of patients or clients you have not seen for 6 months or more, you would begin to get the idea that you are losing significant amounts of income by allowing these...
by Ken DeRouchie | Sep 3, 2015 | Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Marketing, Optometry, Veterinary
Are you as confident in your ability to get a steady flow of new patients into your practice as you are in your ability to provide high quality technical care? You should know that successful marketing has a technology that, when applied correctly, will get results...
by Ken DeRouchie | Jul 16, 2015 | Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Hot Tips, Marketing, Online Strategy, Optometry, Popular, Practice Areas, Veterinary
How to take ownership of your Google+ and Yelp pages Over the past few months we’ve done several articles about consumer reviews and their importance. A question I often get asked has to do with claiming one’s business page in Google+ and Yelp. Many practice owners...
by Ken DeRouchie | Jun 17, 2015 | Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Managing Online Reviews, Marketing, New Patients, Online Strategy, Optometry, Popular, Practice Areas, Social Media, Veterinary
NOTICE: This training video is intended for: Dental, Veterinary and Optometric practice owners. Just In! Just in! What did Dr. Marlene Siegel, DVM of Pasco Veterinary Medical Center have to say about our assistance? Topics of this Video How to remove negative online...
by Ken DeRouchie | Apr 28, 2015 | Articles, Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Hiring, Hot Tips, Improving Net Income, Optometry, Popular, Practice Areas, Quality of Life, Staff Management, Staff Training, Veterinary, What's Hot!
Below is a list of items that should be included in any basic office policy or policies: Patient Relations Sexual Harassment Orientation and Training Work Hours Fringe Benefits Solicitation Equal Opportunity Statement Terms of At-Will Employment Definitions of Full...
by Ken DeRouchie | Apr 27, 2015 | Articles, Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Issue 14, Newsletter, Optometry, Popular, Practice Areas, Staff Management, Staff Training, Veterinary, What's Hot!
All doctors are extremely well trained in their profession. Unfortunately, very few doctors are trained in business or employee handbook policy creation and their appropriate implementation. Every healthcare practice is a business that provides a beneficial service to...
by Ken DeRouchie | Apr 22, 2015 | Articles, Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Issue 12, Marketing, Newsletter, Online Strategy, Optometry, Practice Areas, Staff Training, Veterinary
There are two areas in a practice that are targeted when marketing your practice. The first is internal; the second is external. “Internal” deals with dissemination and promotion within your practice and to already-established patients. It includes things such as:...
by Ken DeRouchie | Nov 25, 2014 | Articles, Dentistry, Issue 09, Newsletter, Optometry, Practice Areas, Veterinary
A Layperson’s guide to resolving conflict in the office By Daniel A. Bobrow, MBA President, American Dental Company Part two in a series of two articles In last issue’s article, we discussed models and tenets used to resolve conflict. In this part, I’ll go over the...
by Ken DeRouchie | Nov 20, 2014 | Articles, Dentistry, Issue 08, Newsletter, Practice Areas
The American Dental Education Association’s (ADEA) Commission on Change and Innovation in Dental Education (ADEA CCI) was created to serve as a focal meeting place where dental educators and administrators, organized dentistry, and the licensure, accreditation, and...
by Ken DeRouchie | Nov 19, 2014 | Articles, Dentistry, Issue 05, Newsletter, Practice Areas
Profile: Dr. David Matthews Practice: David R. Matthews Dental Group, LLC Location: Eugene, Oregon Music, Physics, A Sailboat and Dentistry A music teacher with a penchant for physics, Dr. Dave Matthews changed careers after ten years of teaching music to become a...
