How to take ownership of your Google+ and Yelp pages

by | Jul 16, 2015 | Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Hot Tips, Marketing, Online Strategy, Optometry, Popular, Practice Areas, Veterinary

How to take ownership of your Google+ and Yelp pages Over the past few months we’ve done several articles about consumer reviews and their importance. A question I often get asked has to do with claiming one’s business page in Google+ and Yelp. Many practice owners...
The Official Dirt Cheap Marketing Checklist

The Official Dirt Cheap Marketing Checklist

by | Jul 10, 2015 | Uncategorized

This article is a continuation of The Truth About Referral Marketing. If you haven’t done so yet, we recommend reading the first article to get a better context when reading this one. The following is a list of other successful actions you can do to promote your...

[ Video ] Your Google and Yelp Reviews

by | Jun 17, 2015 | Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Managing Online Reviews, Marketing, New Patients, Online Strategy, Optometry, Popular, Practice Areas, Social Media, Veterinary

NOTICE: This training video is intended for: Dental, Veterinary and Optometric practice owners. Just In! Just in! What did Dr. Marlene Siegel, DVM of Pasco Veterinary Medical Center have to say about our assistance? Topics of this Video How to remove negative online...
Getting Your Staff on the Same Page

Getting Your Staff on the Same Page

by | May 15, 2015 | Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Hot Tips, Optometry, Practice Areas, Quality of Life, Staff Management, Staff Training, Veterinary

  This article is a continuation of Critical Practice Foundations. If you haven’t done so yet, we recommend reading the first article to get a better context. The Staff Meeting One very important activity you, as the owner, should implement is a regular staff...

Real Office Policy Examples and Checklist

by | Apr 28, 2015 | Articles, Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Hiring, Hot Tips, Improving Net Income, Optometry, Popular, Practice Areas, Quality of Life, Staff Management, Staff Training, Veterinary, What's Hot!

Below is a list of items that should be included in any basic office policy or policies: Patient Relations Sexual Harassment Orientation and Training Work Hours Fringe Benefits Solicitation Equal Opportunity Statement Terms of At-Will Employment Definitions of Full...

Forming Office Policy

by | Apr 27, 2015 | Articles, Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Issue 14, Newsletter, Optometry, Popular, Practice Areas, Staff Management, Staff Training, Veterinary, What's Hot!

All doctors are extremely well trained in their profession. Unfortunately, very few doctors are trained in business or employee handbook policy creation and their appropriate implementation. Every healthcare practice is a business that provides a beneficial service to...
Internal and External Marketing

Internal and External Marketing

by | Apr 22, 2015 | Articles, Dentistry, Featured Dentistry, Featured Optometry, Featured Veterinary, Issue 12, Marketing, Newsletter, Online Strategy, Optometry, Practice Areas, Staff Training, Veterinary

There are two areas in a practice that are targeted when marketing your practice. The first is internal; the second is external. “Internal” deals with dissemination and promotion within your practice and to already-established patients. It includes things such as:...