How to take ownership of your Google+ and Yelp pages Over the past few months we’ve done several articles about consumer reviews and their importance. A question I often get asked has to do with claiming one’s business page in Google+ and Yelp. Many practice owners...
Ken DeRouchie
The Official Dirt Cheap Marketing Checklist
This article is a continuation of The Truth About Referral Marketing. If you haven’t done so yet, we recommend reading the first article to get a better context when reading this one. The following is a list of other successful actions you can do to promote your...
The Truth About Referral Marketing
The Truth About Referral Marketing In my nearly 23 years of delivering practice management training and consulting, I’ve found that of all of the marketing techniques available, properly asking for referrals is easily the most useful. There are several reasons for...
[ Video ] Your Google and Yelp Reviews
NOTICE: This training video is intended for: Dental, Veterinary and Optometric practice owners.Just In! Just in! What did Dr. Marlene Siegel, DVM of Pasco Veterinary Medical Center have to say about our assistance? Topics of this Video How to remove negative online...
Getting Your Staff on the Same Page
This article is a continuation of Critical Practice Foundations. If you haven’t done so yet, we recommend reading the first article to get a better context. The Staff Meeting One very important activity you, as the owner, should implement is a...
Critical Practice Foundations
Critical Practice Foundations The Basics Most doctors, when starting their practices, miss some of the basic actions that should be established prior to opening. An owner of a healthcare practice should always, as a first step, work out the following basics: their...
Real Office Policy Examples and Checklist
Below is a list of items that should be included in any basic office policy or policies: Patient Relations Sexual Harassment Orientation and Training Work Hours Fringe Benefits Solicitation Equal Opportunity Statement Terms of At-Will Employment...
Forming Office Policy
All doctors are extremely well trained in their profession. Unfortunately, very few doctors are trained in business or employee handbook policy creation and their appropriate implementation. Every healthcare practice is a business that provides a beneficial service to...
Internal and External Marketing
There are two areas in a practice that are targeted when marketing your practice. The first is internal; the second is external. “Internal” deals with dissemination and promotion within your practice and to already-established patients. It includes...
Guest column: Coping With Conflict – Part Two
A Layperson’s guide to resolving conflict in the office By Daniel A. Bobrow, MBA President, American Dental Company Part two in a series of two articles In last issue’s article, we discussed models and tenets used to resolve conflict. In this part, I’ll go over the...