Are you as confident in your ability to get a steady flow of new patients into your practice as you are in your ability to provide high quality technical care? You should know that successful marketing has a technology that, when applied correctly, will get results...
How to take ownership of your Google+ and Yelp pages Over the past few months we’ve done several articles about consumer reviews and their importance. A question I often get asked has to do with claiming one’s business page in Google+ and Yelp. Many practice owners...
NOTICE: This training video is intended for: Dental, Veterinary and Optometric practice owners.Just In! Just in! What did Dr. Marlene Siegel, DVM of Pasco Veterinary Medical Center have to say about our assistance? Topics of this Video How to remove negative online...
Below is a list of items that should be included in any basic office policy or policies: Patient Relations Sexual Harassment Orientation and Training Work Hours Fringe Benefits Solicitation Equal Opportunity Statement Terms of At-Will Employment...
All doctors are extremely well trained in their profession. Unfortunately, very few doctors are trained in business or employee handbook policy creation and their appropriate implementation. Every healthcare practice is a business that provides a beneficial service to...
There are two areas in a practice that are targeted when marketing your practice. The first is internal; the second is external. “Internal” deals with dissemination and promotion within your practice and to already-established patients. It includes...
A Layperson’s guide to resolving conflict in the office By Daniel A. Bobrow, MBA President, American Dental Company Part two in a series of two articles In last issue’s article, we discussed models and tenets used to resolve conflict. In this part, I’ll go over the...
The American Dental Education Association’s (ADEA) Commission on Change and Innovation in Dental Education (ADEA CCI) was created to serve as a focal meeting place where dental educators and administrators, organized dentistry, and the licensure, accreditation, and...
Profile: Dr. David Matthews Practice: David R. Matthews Dental Group, LLC Location: Eugene, Oregon Music, Physics, A Sailboat and Dentistry A music teacher with a penchant for physics, Dr. Dave Matthews changed careers after ten years of teaching music to become a...
PRACTICE: RIVER FOREST ANIMAL HOSPITAL LOCATION: SARASOTA, FLORIDA Handling National Chain Competition by Learning How to Run a Business. Dr. Ezekial (Zeke) Thomas has been in practice for 46 years. He is a small animal vet and works with exotics such as reptiles and...